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SCTTA SALES

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Industry Memberships

 

Industry Memberships are the foundation of the SCTTA Sales Department. This is the fundamental entry level for our clients and will create opportunities for more sales within the services sector, and marketing sector for other SCTTA products.

 

Commission Structure: 

On Premium Listings $350 - $150 

On Standard Listings $300 - $100

Locations $100 each - $25 each 

Lodging $350 - $150

Lodging $450 - $175

Lodging $550 - $200

Attractions $350 - $150

Attractions $550 - $200

Below you will find the outline of what the membership includes and the benefits they provide to our clients:

 

Industry members are the backbone of the South Central Tennessee Tourism Association and the Experience Tennessee Brand. After all, our efforts as an organization are focused specifically on driving traffic to hospitality industry businesses. This impact is part of the key performance metrics that we monitor to gauge industry performances and design marketing plans and programs. 

SCTTA has two ways for your organization or business to be involved, basic memberships, and premium memberships.

 

Memberships include the following:

Marketing

  • Partners Page on ExperienceTN.com (click here to see Premium vs. Basic Partner Pages)

  • Access to Partners Page Portal to update page at any time

  • Member-only marketing opportunities

  • Member discounts on marketing materials with Mid TN Printing

  • Preference for Media and FAM tours

  • Exclusive Visitors Guide Opportunities

  • Opportunity for Event Partnership Program

Branding

  • Monthly Blog Article (submitted by members) featured on ExperienceTN.com 

  • Access to community photo, video, and article library

  • 4 Social Shares Annually

  • Exclusive Access to Social Advertising Program

  • Exclusive co-op marketing and programming opportunities

  • Assistance with TDTD Partner Page set-up

Development

  • Monthly Newsletter with periotic Partner Calls / Zoom Calls to focus on features and opportunities

  • Member-only workshops featuring educational opportunities, industry professionals, and vendors

  • Grant Guidance and Assistance

  • Annual State of the Region Report

Networking & Recognition

  • Annual Southern Hospitality Awards Program

  • Spring Social (Community FAM Day)

  • Fall Social (Community FAM Day)

  • Exclusive Facebook Group Access

  • Invites to Tourism Announcements & Events

Research

  • Access to SCTTA Partners Research Portal

  • Invite to Annual Community Impact Meeting to discuss local industry impact

  • Industry Advocation at the local and state levels

Enhanced Membership Additions

  • Bi-Weekly Blog Post (submitted by members) featured on ExperienceTN.com

  • Enhanced Partner Page Photo Gallery

  • Partner Page Video Gallery

  • Partner Page Events Info

  • Partner Page Article Creator (Blog)

  • Priority Listings on Community Pages

  • Learn more about the Premium Membership, click here

Next Steps & More Info

  • Submit your application below

  • If you are an individual wanting to get involved we also encourage you to explore our Experience Tennessee Ambassador program. For more information on the Ambassador Program please click here

Standard Pricing Starting at $300
Enhanced Memberships: Starting at $350

Additional Pricing Details are listed below

Pricing Details

  • Standard Membership $300 ($100 per additional location)

  • Enhanced Membership $350 ($100 per additional location)

  • Enhanced Lodging Memberships Less than 25 Rooms $350 ($100 per additional location)

  • Enhanced Lodging Memberships More than 25 Rooms $450 ($100 per additional location)

  • Enhanced Lodging Memberships More than 75 Rooms $550 ($100 per additional location)

  • Enhanced Attractions Memberships Less than 50,000 Annual Visitors $350

  • Enhanced Attractions Memberships More than 50,000 Annual Visitors $550

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Visitors Guide

 

The Experience Tennessee Visitors Guide is available each month in a digital format and bi-annually in a printed edition. 

Visitors Guide Content:

  • Destinations

  • Attractions

  • Accommodations

  • Outdoors

  • Trip Ideas

  • History

  • Culture

  • Public Art

  • Live Music

  • Events

  • Dining

  • Tourism Assets

Value Highlights:

  • Printed Edition Distributed to all 16 State of Tennessee Welcome Centers: I-55 Memphis, I-40 Memphis, I-40 Stanton, I-155 Dyersburg, I-65 Portland, I-24 Clarksville, I-65 Ardmore, I-40 Carthage, I-81 Bristol, I-24 Chattanooga, I-24 Jasper, I-75 Jellico, I-75 East Ridge, I-26 Erwin, I-26 Kingsport, and I-40 Hartford.

  • Printed Edition Distributed to over 30 Regional Locations.

  • Printed Edition Distributed to 10 Northern Alabama Locations

  • Digital Editions Emailed to over 70,000 Subscribers Monthly

  • Digital Editions Shared on Social Pages and Managed Social Pages, 20,000+ Followers

  • Featured Link on ExperienceTN.com

Annual Digital and Printed Guide Rates:

  • 1 - Inside Cover: $3,000

  • 1- Back Cover: $4,500

  • 1 - Inside Back: $2,750

  • 3 - Two-Page Spread: $4,000

  • 8 - Full Page: $2,000

  • 8 - Half Page: $850

  • 4 - Article Sponsorship: $700

  • 1 - Events Page Sponsorship: $1,500

  • 12 - 1"X1" on Poster Page: $300

  • Total Potential Annual Revenue: $52,950

Commission Breakdown:

  • 65 % to Sales Department after cost is covered

  • 35% to Development after cost is covered

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SCTTA Program Marketing

 

SCTTA Program Marketing is a series of tourism assets that we keep active in the market. These typically include a website presence as well as a physical presence in the market such as a brochure.

  • Tennessee Whiskey, Wines, and Brews: This program includes a website link, an Experience Tennessee Mobile App Tour, and a Physical Brochure in the market. 

  • Experience the Waterways "Rivers, Lakes, & Waterfalls": This program includes a website link, an Experience Tennessee Mobile App Guide for each of the categories (River Access Points, Lake Access Points, and Waterfalls), and a Physical Brochure in the Market.

  • Experience the Outdoors "State Parks, Natural Areas, and Trails": This program includes a website link, an Experience Tennessee Mobile App Guide, and a Physical Brochure in the Market.

  • The Jack Trail Geocaching Tour

  • Nashville's Big Backyard Geocaching Tour

  • Highway 64 Brochure (Davy Crokett Pioneer Trail)

  • Pickin' Tennessee

  • Experience The Arts

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Marketing Services

 

SCTTA Marketing Services are specifically designed to offer discounted rates for our members and government partners. These services are not available to non-members.

Digital Marketing Services:

  • Social Media Basic (2 Post per week FB & IG) - $299/mo. ($50/mo.)

  • Social Media Advance (3 post per week FB & IG) - $349/mo. ($75/mo)

  • Local SEO Management (Basic) - $199/mo. ($50/mo.)

  • Local Citation Audit (one time service) - $199 ($50)

  • Custome Themed Partner Page - $2,999 ($300)

  • Wordpress Intergration - $2,000 ($200)

  • White Glove Setup - $150 ($50)

  • Professionally Written Article - $150 ($25)

  • Professionally Written Article On Location - $250 ($50)

  • Professional Photography Package (10 Edites + Full Book): $250 ($50) 

Print Marketing Services:

  • Brochures

  • Rack Cards

  • Business Cards

  • Posters

  • T-Shirts

  • More

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Podcast

 

The Experience Tennessee Podcast is going to focus on telling the stories of the people, destinations, and events of South Central Tennessee. The podcast will be hosted by Ryan French and Daniel Berry and produced by Josh Kuhn of 102.9 The Buzz in Nashville. 

We want to fund the podcast by underwriters:

1 - Primary Underwriter: $4,000 Annually ($2,000)

  • intro opening mention

  • 15 Second live read after the intro

  • mention at the end of the podcast "special thanks to, stick around to learn more"

  • 15 second commercial after the podcast, and before the next episode preview

  • logo on podcast graphic

  • logo on the podcast webpage

  • logo on Experience Tennessee Visitors Guide Podcast ad

2 - Supporting Underwriter's: $2,500 Annually ($1,250)

  • mention at the end of the podcast "special thanks to, stick around to learn more"

  • 15 second commercial after the podcast, and before the next episode preview

  • logo on podcast graphic

  • logo on the podcast webpage

  • logo on Experience Tennessee Visitors Guide Podcast ad

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Become a Tennessean

 

Become a Tennessean is a liveability program developed by SCTTA and the USDA to showcase the South Central Tennessee Region to folks looking to move to Tennessee.

The program was designed to assist local governments, economic development boards, and other development agencies by providing data and marketing it to specific regions of the country.

Local Sponsorships (per county):

  • 5 Realtors: $500 each

  • 3 Banks: $1,500 each

  • 3 Services: $1500 each

Commission Breakdown:

Salaries: 45%

Marketing: 35%

Support: 20%

Budget Levels

 

Payout Sample Raised: $150,000

Director = $67,500

Marketing = $52,500

Support = $30,000

Payout Sample Raided: $75,000

Director = $33,750

Marketing = $26,250

Support = $15,000