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More about SCTTA

 

Making a difference at home

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Experience Tennessee Brand

The South Central Tennessee Tourism Association has developed the forward-facing brand "Experience Tennessee". This brand is utilized to market the region to potential visitors as well as domestically within the region and across other regions within the State of Tennessee.

The concept of the brand is built around highlighting not only the visit or travels to Tennessee, but the Experiences our guests have while they are here. The South Central Tennessee region has a strong offering of experiences that are not only great locations to visit but provide memories for a lifetime. 

From the mountains in Sewanee down to the hills and valleys of Lynchburg, Wartrace, and Bell Buckle. Rivers that spread across the map from the Duck and Elk, to the Buffalo and Tennessee Rivers. Our region is blessed with amazing natural areas that provide authentic experiences as well as world-class destinations that draw visitors from around the world. 

By leveraging this flexible brand, we invite our guest's experiences of a lifetime. Experience the Waterfalls, Experience the Rivers, Experience the Natchez Trace, the outdoors, the music, the whiskey, and so much more. 

The South Central Tennessee Tourism Association "SCTTA" is a regional non-profit tourism industry marketing and development agency, created by the state of Tennessee in 1973, with a mission to serve as a catalyst to enhance regional economic and community growth through the support, promotion, and development of tourism.

SCTTA serves as one of nine statewide regional tourism organizations recognized by the Tennessee Department of Tourist Development as a partner. Each of the nine regional organizations works closely with the State Department of Tourist Development to promote and implement marketing strategies and grant opportunities for service regions. 

 

SCTTA serves 13 counties, 37 cities or towns, and hundreds of unincorporated communities in a region including Bedford, Coffee, Franklin, Giles, Hickman, Lawrence, Lewis, Lincoln, Marshall, Maury, Moore, Perry, and Wayne Counties.

As the designated Regional Tourism Office, the South Central Tennessee Tourism Association is supported by a State of Tennessee Department of Tourist Development Endowment Grant. Each year local county and city governments within the region designated by the State of Tennessee as the "South Central Region" are charged "dues" to support the obligations that SCTTA has to the tourism industries development, and to provide the required match of the TDTD Endowment Grant.

 

Dues are based on the population of each county and city based on census data or population projections in subsequent years and are on a sliding schedule.

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Our community, our narrative

"Narrative Based Marketing" is a primary focus of SCTTA. We believe that the most effective type of marketing is "storytelling". With so many amazing assets throughout the region, telling the story of our communities is imperative. From local shop owners to an authentic history that is woven into the soul of America, Tennessee is a story waiting to be told, and we are here to tell it. 

Along with written content, we also have launched a regional podcast called "The Experience Tennessee Podcast". This program will be hosted by Executive Director, Ryan French, and Director of Strategic Partnerships, Daniel Berry. The podcast will be produced by Josh Kuhn of Nashville's 102.9 The Buzz. Programming focuses on telling amazing stories from across the region. From attractions to dining, shopping to history, the podcast will have something for everyone but more importantly will dig in and tell the story of our most amazing asset, our people. 

SCTTA has also developed a team of professional journalists that produce over 100 unique stories about our region annually. In addition to our journalism team, we have also developed an ambassador program that will work with influencers across the region to provide a unique view on the outdoors, dining, shopping, attractions, and other experiences in our communities.

Finally, SCTTA has strategically teamed with the State of Tennessee Department of Tourist Development as well as regional organizations, such as Nashville's Big Back Yard to assist in the development, planning, and execution of media tours (FAM tours). These tours bring journalists from all over the country into our region so they can experience our area and write about it in various national publications. These partnerships have produced millions of dollars in ad equivalency marketing and truly make a difference when it comes to telling the story of our region. 

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Digital & Online Presence

The backbone to our online presence is the ExperienceTN.com website and our ExperienceTN.guide. These two tools come together to provide one of the most comprehensive regional websites in the country. Visitors can navigate the backroads with top recommendations and a guide that provides information on every restaurant, attraction, historical site, and lodging option across the map. 

ExperienceTN.com breaks down assets by Places, Experiences (things to do), our Blog, and our Events calendar. These four directives lead visitors into in-depth information about everything from our Tennessee Whiskey, Wines, and Brews Trails to our Pick Tennessee Agritourism "Pick your own" farms, creameries, and pumpkin patches! The page also showcases our blog, online store, and monthly digital visitors guides. 

In addition to the website, we manage an Experience Tennesse mobile app that is available on Apple and Android phones, as well as social media accounts on Facebook, Instagram, TikTok, Twitter, and Youtube.

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • TikTok
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Experience Tennessee seasonal and Digital Visitors Guide

A Visitor's Guide is only as relevant as the information in it. That is why we have transitioned to a new way of doing things.

 

Each month SCTTA releases a "Monthly Digitial Visitors Guide" that is emailed to over 100,000 subscribers, posted to the ExperienceTN.com website, and shared on all of our social outlets. These guides are full of stories from all over the region, showcase events, happenings, and information about destinations, dining, shopping, and so much more.

In addition to the monthly digital guides, we have also started to produce a seasonal print edition that is located in all of the 16 State of Tennessee Welcome Centers, and over 30 locations throughout the region. These guides are released twice a year in a Spring/Summer edition and a Fall/Winter edition. Altogether over 40,000 printed guides are distributed annually.

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Experience Tennessee Mobile App on Apple & Android

On the 1st of each month, SCTTA releases the "Experience Tennessee Digital Visitors Guide". Our digital guide is emailed to over 100,000 email subscribers and highlights journalism about our region, a focus on upcoming events, and a guide to planning your next visit to South Central Tennessee. 

The Experience Tennessee Seasonal Guide is a print and digital edition that comes out in a spring/summer edition as well as a fall/winter edition. Over 40,000 copies of our seasonal guides are placed in welcome centers across the state and region.

On the 1st of each month, SCTTA releases the "Experience Tennessee Digital Visitors Guide". Our digital guide is emailed to over 100,000 email subscribers and highlights journalism about our region, a focus on upcoming events, and a guide to planning your next visit to South Central Tennessee. 

The Experience Tennessee Seasonal Guide is a print and digital edition that comes out in a spring/summer edition as well as a fall/winter edition. Over 40,000 copies of our seasonal guides are placed in welcome centers across the state and region.

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Traditional Media

The Experience Tennessee branding gives SCTTA an amazing opportunity to present various programming throughout the region. SCTTA manages various trips and trails and supports each of them with print media available at welcome centers, and visitors centers across the state and region. 

SCTTA Print Assets include:

  • Experience Tennessee Visitor's Guides

  • Tennessee Whiskey, Wines, and Brews

  • Experience the Outdoors - Hiking, Camping, and Recreation

  • Experience the Waterways - Waterfalls, Lakes, and Rivers

  • Experience Tennessee Geocaching

  • Pickin' Tennessee - Antiquing Trail

  • Subregional - Nashville's Big Back Yard, David Crockett Pioneer Trail (Hwy. 64), Tennessee Whiskey County

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Experience Tennessee Podcast

In March of 2022 SCTTA is launching a weekly podcast, The Experience Tennessee Podcast. This show will be hosted by SCCTTA Executive Director, Ryan French alongside Director of Strategic Partnerships, Daniel Berry. The podcast will be produced by Josh Kuhn of 102.9 The BUZZ out of Nashville, Tennessee.

The podcast will focus on the stories of the region. The people, the destinations, restaurants, dining, lodging, and the history of south-central Tennessee. The Podcast will be available on Spotify, Apple Podcast, or wherever you get your podcast. 

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MEdia & Fam Tours

One of the more exciting opportunities our organization plans and participates in is Media & Fam Tours. When hosting these tours SCTTA coordinates with partners to schedule itineraries that journalists from across the county participate in. These tours result in coverage of the are in various national publications, websites, and blogs. 

Keep up with various publications and happenings on the media page. This page not only showcases articles that are generated from these tours but also other types of coverage, events, and press opportunities.